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Our Services and Solutions - Search Engine Marketing

The What and Why of Search Engine Marketing

Search Engine Marketing has sprung up as it's own little cottage industry...except it's not so little and it's a great way to get ROI on your website. You can build a great website, but if nobody finds it, it was a waste of money"--what matters is how effectively you drive traffic to your site in the short- and long-term.

Today, through careful Search Engine Marketing, Studio1 can help you ensure traffic to your site, not just today (and we don't really mean today, as it takes a few days for accounts to activiate), but for years to come. At Studio1, our Search Engine Marketing efforts include Search Engine Optimization, Search Engine Submission, and Pay-per-click opportunities. We arrange for immediate traffic opportunities, and help you build long-lasting solutions so your customers can find you online--instead of your competitors.

The Proof is in the Pudding

Knowing what to do in order to get the best search engine listings is only half of what makes a good SEM firm. The other half is proven results of attaining consistently high listings in various engines and directories.

What We Do with Search Engine Optimization at Studio1 includes:

  • Understanding how each Search Engine and Directory ranks a page or site.

  • Analyzing a page or site's current listings in targeted Search Engines and Directories

  • Analyzing key competitors' listings in targeted Search Engines and Directories

  • Implementing the techniques that Search Engines and Directories use to rank a page or site, including:

    • Frequency of keywords in Title tags

    • Frequency of keywords in the alt and title attributes of images and links, respectively

    • Frequency of keywords in Header tags

    • Frequency of keywords in the Content on any given page

    • Relevancy of submitted keywords to site content

    • Number of other websites linking to a page or site

  • Rewriting site content to optimize use of keywords and phrases

  • Regularly re-submitting to Search Engines and Directories where this is expected

  • Developing a Reciprocal Linking Program to increase page or site popularity

  • Tracking which Search Engines and which keywords are actually contributing to website traffic